What is the Meridian Group?
We are an advertising, public relations and digital marketing firm with over thirty years of experience in guiding both small and large companies and organizations to become the leaders in their respective category. Everything we do for our clients is about growing your business, your market share and your revenues. Sometimes the creative execution is unexpected; sometimes it's fairly black and white, but in the end, every plan is specifically designed based on your goals and objectives. We don't offer cookie cutter solutions unless you're a company that manufactures cookie cutters.
The Power of Why.
More reliable than a shot of whiskey, our agency process is the foundation for how we work. Every marketing firm has one (or so they say), and ours is based on a simple word; WHY. Although it may look laborious it's actually quite enlightening. The foundation of the Why Process is defining your company, its key attributes and personality traits in order to determine a clear and concise core value which ultimately guides every marketing decision. After that, it's all about discipline; yours, ours and everyone who represents your organization. With this groundwork in place, we can ensure every single strategy, tactic and execution plays to the same song.
We understand the digital landscape is ever-changing, which is why we pride ourselves on being a digital-first agency. We have innovation at our core, driving our passion to do what it takes to maximize success for our agency partners.
- CONNECTED TV
- CROSS-DEVICE ATTRIBUTION
- PRE-ROLL VIDEO
- NATIVE ADVERTISING
- BEHAVIORAL, CONTEXTUAL & INTEREST TARGETING
Attribution, Analytics, Optimization & Reporting
In this ever-changing digital landscape, proving attribution for your media efforts couldn't be more important. Our digital team implements every campaign with attribution to each digital placement, proving effectiveness and positive ROI.
- FOOT-TRAFFIC LIFT + ATTRIBUTION
- VIEWERSHIP ATTRIBUTION
- DEVICE VIEWERSHIP & ATTRIBUTION
- CONVERSION / LEAD ATTRIBUTION
- BI-WEEKLY / MONTHLY REPORTING
Creative Development & Production
We develop and execute marketing strategies that increase sales and the value of brands. We are visual, we are smart and we create effective advertising that is as well.
- CORPORATE IDENTITY PROGRAMS
- ADVERTISING CONCEPTS, COPY & GRAPHICS
- PRODUCTION OF NEWSPAPER & MAGAZINE ADS, TELEVISION/RADIO COMMERCIALS, OUTDOOR DISPLAYS AND MORE
- COMPLETE COLLATERAL DEVELOPMENT
- AD TESTING: FOCUS GROUPS & EVALUATIONS
- IN-STORE MARKETING PROGRAMS
- IN-HOUSE VIDEO PRODUCTION & EDITING
Website Development & SEO
As a full-service website development team, Meridian Group is here to refresh your website, grow your business and increase your sales.
- RESPONSIVE DESIGNS FOR ALL DEVICES
- WEBSITE DESIGN & DEVELOPMENT
- MOBILE APPLICATION
- E-COMMERCE SYSTEM INTERGRATIONS
- WEBSITE APPLICATIONS
- BACKEND SYSTEM INTEGRATION
- WEBSITE HOSTING & MAINTENANCE
- INFORMATION ARCHITECTURE
It's "public relations," but we don't think that really defines everything we do for our clients. Our strategies involve "brand relations" - holistic strategies involving more than just the media.
- ADVOCACY RELATIONS
- THOUGHT LEADERSHIP
- REPUTATION MANAGEMENT
- MARKET RESEARCH
- MEDIA RELATIONS
- PRESS RELEASES
- MESSAGE DEVELOPMENT
- CONTENT MARKETING
Media Research & Analysis
Each marketing campaign we develop focuses on meeting our clients' goals outlined above and beyond through research, analysis and strategic planning.
- QUANTATIVE & QUALITATIVE RESEARCH
- ADMINISTERING FOCUS GROUPS & SURVEYS
- CONSUMER PRODUCT, MESSAGE & CREATIVE TESTING
- DATA ANALYSIS & INSIGHT REPORTING
- DEMAND SIDE PLATFORM FOR PROGRAMMATIC AD BIDDING
- RESEARCH TOOLS: NIELSEN, SCARBOROUGH, KANTAR
- VALUE ADD NEGOTIATIONS
- DETAILED MONTHLY REPORTS
Traditional Media Planning & Buying
- PLANNING & BUYING TRADITIONAL MEDIA
- MANAGE EXECUTIONS
- BROADCAST PLANNING & BUYING
- CABLE PLANNING & BUYING
- PRINT THROUGH CONSUMER & TRADE PUBS, REGIONALLY & NATIONALLY
- RADIO PARTNERSHIPS NATIONWIDE (DIGITAL & TRADITIONAL)
- OUT OF HOME PARTNERSHIPS
- MANAGE BUDGETS
- POST ANALYSIS OF MEDIA SCHEDULES
Pay Per Click
Whether or not our partners are new to paid search marketing, or need a full audit of their existing activity, our team is here to put our agency partners on a path to success.
- LEAD GENERATION
- FIRST-CLICK ATTRIBUTION
- TEXT, VIDEO, DISPLAY
We know not all clients are in need of a complete rebrand or full on ad campaign, that's fine with us. Some of our best work is for non-profits and small clients with big ideas.
- LOGO DEVELOPMENT
- PACKAGE DESIGN
- PRESENTATION DESIGN
- PHOTOGRAPHY & VIDEO