What is the Meridian Group?

We are an advertising, public relations and digital marketing firm with over thirty years of experience in guiding both small and large companies and organizations to become the leaders in their respective category. Everything we do for our clients is about growing your business, your market share and your revenues. Sometimes the creative execution is unexpected; sometimes it's fairly black and white, but in the end, every plan is specifically designed based on your goals and objectives. We don't offer cookie cutter solutions unless you're a company that manufactures cookie cutters.

The Power of Why.

More reliable than a shot of whiskey, our agency process is the foundation for how we work. Every marketing firm has one (or so they say), and ours is based on a simple word; WHY. Although it may look laborious it's actually quite enlightening. The foundation of the Why Process is defining your company, its key attributes and personality traits in order to determine a clear and concise core value which ultimately guides every marketing decision. After that, it's all about discipline; yours, ours and everyone who represents your organization. With this groundwork in place, we can ensure every single strategy, tactic and execution plays to the same song.

Digital

We understand the digital landscape is ever-changing, which is why we pride ourselves on being a digital-first agency. We have innovation at our core, driving our passion to do what it takes to maximize success for our agency partners.

PROGRAMMATIC
CONNECTED TV
CROSS-DEVICE ATTRIBUTION
REMARKETING/RETARGETING
FOOT-TRAFFIC
PRE-ROLL VIDEO
NATIVE ADVERTISING
BEHAVIORAL, CONTEXTUAL & INTEREST TARGETING

Attribution, Analytics, Optimization and Reporting

Attribution, Analytics, Optimization & Reporting

In this ever-changing digital landscape, proving attribution for your media efforts couldn't be more important. Our digital team implements every campaign with attribution to each digital placement, proving effectiveness and positive ROI.

FOOT-TRAFFIC LIFT + ATTRIBUTION
VIEWERSHIP ATTRIBUTION
DEVICE VIEWERSHIP & ATTRIBUTION
CONVERSION / LEAD ATTRIBUTION
BI-WEEKLY / MONTHLY REPORTING

Creative Development & Production

We develop and execute marketing strategies that increase sales and the value of brands. We are visual, we are smart and we create effective advertising that is as well.

CORPORATE IDENTITY PROGRAMS
ADVERTISING CONCEPTS, COPY & GRAPHICS
PRODUCTION OF NEWSPAPER & MAGAZINE ADS, TELEVISION/RADIO COMMERCIALS, OUTDOOR DISPLAYS AND MORE
COMPLETE COLLATERAL DEVELOPMENT
AD TESTING: FOCUS GROUPS & EVALUATIONS
IN-STORE MARKETING PROGRAMS
IN-HOUSE VIDEO PRODUCTION & EDITING

Website Development & SEO

As a full-service website development team, Meridian Group is here to refresh your website, grow your business and increase your sales.

RESPONSIVE DESIGNS FOR ALL DEVICES
WEBSITE DESIGN & DEVELOPMENT
MOBILE APPLICATION
E-COMMERCE SYSTEM INTERGRATIONS
WEBSITE APPLICATIONS
BACKEND SYSTEM INTEGRATION
WEBSITE HOSTING & MAINTENANCE
INFORMATION ARCHITECTURE

Public Relations

It's "public relations," but we don't think that really defines everything we do for our clients. Our strategies involve "brand relations" - holistic strategies involving more than just the media.

ADVOCACY RELATIONS
THOUGHT LEADERSHIP
REPUTATION MANAGEMENT
MARKET RESEARCH
MEDIA RELATIONS
PRESS RELEASES
MESSAGE DEVELOPMENT
CONTENT MARKETING

Media Research & Analysis

Each marketing campaign we develop focuses on meeting our clients' goals outlined above and beyond through research, analysis and strategic planning.

QUANTATIVE & QUALITATIVE RESEARCH
ADMINISTERING FOCUS GROUPS & SURVEYS
CONSUMER PRODUCT, MESSAGE & CREATIVE TESTING
DATA ANALYSIS & INSIGHT REPORTING
DEMAND SIDE PLATFORM FOR PROGRAMMATIC AD BIDDING
RESEARCH TOOLS: NIELSEN, SCARBOROUGH, KANTAR
VALUE ADD NEGOTIATIONS
DETAILED MONTHLY REPORTS

Traditional Media Planning & Buying

PLANNING & BUYING TRADITIONAL MEDIA
MANAGE EXECUTIONS
BROADCAST PLANNING & BUYING
CABLE PLANNING & BUYING
PRINT THROUGH CONSUMER & TRADE PUBS, REGIONALLY & NATIONALLY
RADIO PARTNERSHIPS NATIONWIDE (DIGITAL & TRADITIONAL)
OUT OF HOME PARTNERSHIPS
MANAGE BUDGETS
POST ANALYSIS OF MEDIA SCHEDULES

Pay Per Click

Whether or not our partners are new to paid search marketing, or need a full audit of their existing activity, our team is here to put our agency partners on a path to success.

CONVERSION
LEAD GENERATION
FIRST-CLICK ATTRIBUTION
REMARKETING
TEXT, VIDEO, DISPLAY

Project Work

We know not all clients are in need of a complete rebrand or full on ad campaign, that's fine with us. Some of our best work is for non-profits and small clients with big ideas.

LOGO DEVELOPMENT
PACKAGE DESIGN
SIGNAGE
PRESENTATION DESIGN
PHOTOGRAPHY & VIDEO