The owners of Kiawah Partners were avid golfers traveling the world looking for the best experiences. When traveling through the Irish countryside, they realized there was an opportunity to develop a golf destination that would put the coast of Ireland on the map. They partnered with Greg Norman who built a fabulous and extremely challenging course with beautiful vistas and a 40-room Inn that looked and felt like it was there for over a century. We garnered a great deal of international media attention and developed a traditional campaign that aligned with Ireland’s culture. Within a few months, helicopters were arriving daily.