First Colony Coffee
What do you do with a 100-year-old brand of coffee with an even older brand identity. We took the original corporate crest and turned it into the hero image using a yellow/gold background that made it stand out on the shelves among a sea of reds and brands. When we took it to New York’s Fancy Food Show we had thousands of attendees walking around sporting their First Colony Coffee Cup. Unfortunately, one year later the Columbian coffee growers took over and ran it into the group.