ivWatch is a medical device and biosensor company that provides technology to continuously monitor peripheral IVs for the early detection of harmful infiltrations. ivWatch came to the Meridian Group with the “100 Faces” campaign — which tells the story of IV infiltration from the position of multiple patient personas — looking for help in the execution of an integrated marketing campaign to drive awareness and drive leads for the device. The campaign included development of creative assets for a microsite, email, a targeted programmatic banner ad campaign and a social media marketing program.