A 40 year old oil company decided to jump into the heating and air conditioning AND convenience store business. Unless you own a very old home, heating oil is no longer an option. We helped the Miller family launch a HVAC entity that is taking over the competition with a multimedia campaign built around trust, integrity and customer service. The Miller family also owns and operates a chain of Millers convenience stores from Hampton Roads to Northern Virginia. We helped them rebrand with new product design, and watched sales spike with strategic radio sponsorships and remotes, outdoor boards and social media marketing. Why, because Mr. Miller said so!