Port of Virginia
Most people have no idea just how crucial The Port of Virginia is to the lives of two-thirds of the nation’s population. It is a catalyst for commerce in the Commonwealth, creating jobs and moving in-coming and out-going cargo year round. But how do you humanize cranes, ships, trains, barges and trucks? Our task was to humanize the port through its fiscal year 2016 annual report and digital outdoor boards. Our creative team developed a cargo box shaped cover and we filled it with the stories of the people who do business with the port and those impacted by the cargo it handles daily. The annual report is delivered to 9,500 stakeholders, economic development leaders, customers and business leaders across the Commonwealth. An evolving and growing port ensures businesses get what they need to grow, prosper and create jobs.