The owners of Rejuvinix worked in other non-surgical joint repair facilities in other states. Now they were bringing their breakthrough procedures and technology to Coastal Virginia. When they came to Meridian Group they had nothing more than a name – no office, no identity and no clear strategy. We worked closely with the owners to develop a brand pyramid, core value and brand identity that would stand out from every other healthcare provider. After we tackled the brand identity we developed their eye-popping website, digital search and programmatic targeting as well as a broadcast and print campaign. Now Rejuvinix is off and running and hopefully so are their patients who were living with joint pain.