Rowena’s has been in the business of creating irresistible cakes since Rowena herself first started the bakery in 1983, but unlike the delicious recipes delighting customers at this Norfolk staple, their marketing was using all the wrong ingredients. Inspired by the sense of love found in sharing a delicious treat with friends and family, the Meridian Group baked up a new strategy for the brand that brought a modern new look while retaining the same legacy of care and passion left by the bakery’s founder. Rowena’s love for her family and friends is now shared not only in her original recipes, but also the delicious creations being added all the time to this sweet line-up of delicacies. After all, keeping a legacy alive requires hard work, dedication, and an idea that’s anything but half-baked.