The mission of Samaritan House is to foster personal safety, self-sufficiency and personal growth in adults and their children by providing freedom from domestic abuse and homelessness. The program houses around 100 people each night, 60% of whom are children, and provides victim advocacy services to around 750 people in the community each year. We were tasked to develop a new Samaritan House logo, website and a new advertising campaign. The campaign called “Faces” tells the story of domestic violence and how Samaritan House has helped those in need. The integrated campaign removes the veil on domestic violence by telling powerful emotional stories to create and build awareness for Samaritan House across tv, radio, print, and social media.