Simple syrup isn’t a new concept in the South but with the resurgence of handcrafted, classic cocktails flavored simple syrups have become all the rage. When the owners of Sorva Simple Syrups came to us they had all the ingredients for launching their product line except a brand identity and packaging that would fly off the shelves. Sorva featured all natural ingredients and the owners had a little bit of Bohemian personality with the free love movement of the 70s. We translated the brand personalities into packaging that speaks to the classic cocktail audience that love their simple syrups.