Waco Convention & Visitors Bureau
Smack dab in the middle of Texas between The Big D and Austin is the up-and-coming town of Waco, with stories of its own that it’s eager to tell. Waco has a unique vibe: trendier than Dallas but not quite as “weird” as Austin, with a brand new look ushered in by HGTV stars Chip and Joanna Gaines. Inspired by the Gaines family’s Magnolia brand and the city’s thriving arts scene, we developed a blended campaign of humor and mural-style art to drive in new visitors from the surrounding Dallas-Fort Worth and Austin areas and to increase Waco’s value as a brand new meetings destination. Waco, Texas, is now Way Cool.