BayPort Credit Union
Banking doesn’t have to be boring, that’s why BayPort Credit Union, one of the leading credit unions in Hampton Roads, hired Meridian Group. With a strong member-base and a growing portfolio of financial products and services, BayPort brought us in to help reposition the credit union and educate the market as to how its services are better than a bank. Our goal is to grow membership by creating advertising that showcases BayPort as a financial partner who can handle all personal and business finance and insurance needs. To do this we developed a series of television commercials and print ads that personalize their image by having fun with BayPort’s products and services.